Marketing materials – e.g. digital sales aids; leave pieces; adverts; RTEs; animations; infographics; patient case studies; web & app copy; supporting materials e.g. implementation guides/play books
Medical education – e.g. e-learning; medical meeting reports; patient information and support programmes
Disease awareness – slide decks for disease area focus groups; focus group meeting reports; creative omnichannel campaigns; booklets; websites; social media campaigns
PR – press releases; backgrounders; web articles; social media posts
Congress support – stand activations (execution and concepting); congress communications e.g. congress packs, symposium copy and adverts
Pharma internal comms – corporate newsletters; web content & email comms; slide decks for workshops and internal meetings e.g. BOP, GBF
Interviewing and post-production writing or editing – video, audio or written format
Acting as copy lead. Managing junior writing staff to ensure high editorial standards across projects / accounts
Clients I’ve worked with in this capacity:
Wordbird, Wounds International, Conran, Oyster Healthcare Communications, Havas So, Havas Lynx, Avalere, Inizio Evoke, Edelman, Brandcast Media, OmniaMed, Cognyte
Rates
£550 day / £85 hour.
Testimonials
“The draft article was amazing. I had zero suggestions or questions – everything was so well written and structured, and the text flowed so smoothly."
“Annabel is able to master complex subject matter and turn it into engaging copy for a range of audiences across multiple platforms."
"Annabel is a total pleasure to work with. She is flexible and accommodating to suit changing client needs, bringing a thoughtful, scientific approach to even the most complex of topics"