Strategic appraisal of existing promotional or educational materials and recommendations for improvements that align with current brand strategy and/or a new creative concept.
Creation of a top tier message architecture to inform the development of all assets in a branded or disease awareness campaign, taking into account strategic imperatives, market conditions and target audience.
Developing a content strategy for a brand that meets the needs of the client, market, and audiences.
Facilitating or leading advisory boards with healthcare professionals, patient organisations or expert patients to gain insights on a specific challenge or educational need. Compiling post workshop reports and recommendations for relevant and timely asset development to generate new business.
Support with pitching for new business, suggesting creative content ideas or messaging that responds to a business-critical challenge or strategy.
Clients I’ve worked with in this capacity:
Wordbird, Havas So, The Bloc, Neo, Cognyte, Avalere
Rates start at
£650 a day
Testimonials
“Annabel is full of creativity, empathy and great therapy area acumen. She knows her customer base extremely well and has a huge passion for understanding and empathising with her target audience."